N. Peal, the men and women's luxurious cashmere clothing retailer has invested in Eurostop's retail management solution to enable it to manage, track and analyse sales. The company plans to use the system in its newly launched store in Burlington Arcade, in London's West End. The company expects the new systems to enable it to better monitor sales and manage stock flows, increasing profitability.
N. Peal selected Eurostop's system for its ease of use and flexibility to grow as the company expands its retail operations. The store is using WinPOS at till point to capture sales, which are then analysed using Eurostop's WinRMIS, the head office system. All sales are automatically registered and tracked by WinRMIS, providing an instant picture of selling lines and stock.
The company has also selected the Customer loyalty option, to anable it to monitor customer preferences and target seasonal and new collections. The system will provide reports that will help to identify customer buying patterns - colour and size preferences. N. Peal also intends to integrate the Eurostop system with its website, later in 2008, in order to enable customers to purchase online. The website will link directly to the company's back-end systems, including sales, order processing and stock.
Adam Holdsworth, Director at N. Peal said: "Having recently aquired the N. Peal brand, we wanted to re-kaunch the flagship retail store in the Burlington Arcade. We needed a specialist retail system that could also give us accurate management information and could give us the flexibility to meet our expansion plans for the UK and globally.
"Eurostop's system was recommended to us by other retailers in the industry. It is an excellent solution for the size of business we are now and for the future - it is both easy to use and provides us with the information we rquire."
Phillip Moylan, Sales and Marketing Manager at Eurostop commented, "Eurostop's systems are now recognised as established solutions for the retail industry. Our experience of working with customers in the fashion and footwear sector enables us to quickly understand a retailer's business requirements.
"Managing stock flows and being able to react swiftly to customer demands are vital to a retailer's success - whether small or large. Eurostop software enables companies to keep their finger on the pulse by providing the very lated, accurate sales information."